Bologna, Italy—After announcing a 2020 postponement date of November 9-1, the organizers of Cersaie said it will in fact postpone the show through 2021 due to COVID-19.
According to the show, one of the key strengths of Cersaie is its international profile. One third of exhibitors are non-Italian companies from 40 different countries; more than 47% of attendees in 2019 (around 50,000) were international visitors.
Although business activities have gradually been reopening in many countries, many exhibitors and professional visitors have indicated that the global situation does not yet allow them to commit to the levels of investment and planning required to take part in Cersaie, show organizers said.
Given the desire to continue to improve the quality and international value of the exhibition, show organizers said, attention is now focused on the next appointment of Cersaie 2021, which will be held here from September 27 to October 1.
A packed program of events will be held during the fifteen months between now and the next edition of the show, according to show organizers. Among the various physical initiatives, the Press Cafés will be presented on Monday, September 28 in Sassuolo, Italy. On November 9, the Palazzo dei Congressi will host a conference dedicated to the healthiness of ceramics in the design of residential and architectural spaces. These events will be accompanied by online activities focusing on topical issues for the world of ceramics and bathroom furnishings.
Ahead of the 2021 edition of the show, construction work is continuing on the Contract Hall, the space in Hall 18 dedicated to creating links between the world of ceramics and new product areas such as kitchens, outdoor design, indoor and outdoor finishes, lighting technology and home automation. It will also be the setting for Archincont(r)act, the area dedicated to high-quality world-class architectural firms.
According to show organizers, Cersaie 2021 is also at work on another new initiative: combining a renewed physical exhibition with an immersive digital experience aimed at promoting and expanding participation by exhibitors and visitors.